OWS

1. New York Times article talks about the genius behind OWS branding:

"By christening its first camp “#Occupy Wall Street,” Adbusters set a precedent whereby other groups could instantly invent their own versions of “Occupy” in different locations..."

"Occupy" is easily customizable and translatable into different languages. The hash tag helps people search for the movement on Twitter. Using a raised fist as a symbol places the movement historically.

The crux of this argument, which highlights the irony of this success, is here:

In short, “Occupy” is a stellar example of both what is known in marketing as an umbrella brand name and what the anti-corporatists in the movement could call beating them at their own game.

2. Interview with the man behind OWS' "Bat Signal" on its two-month anniversary.

Mark Read, 45, used a Sony 12K lumen projector that sells for around $10K to get the graphics on the wall. He used the apartment of a relative stranger in the building across the way from which to project. He wrote the words himself.